KW Collective Ltd
%20(1).png)
Marketing Strategy
Focused support to refine your priorities, strengthen your approach and turn business objectives into a practical marketing plan. From broader B2B marketing direction to LinkedIn and social strategy, we help you decide where to focus and how to put your plans into action.
Narrative &
Tone Of Voice
Clear narratives, messaging and tone of voice that help your organisation explain what it does and why it matters. Grounded in research and stakeholder insights, this work provides your team with a shared foundation for communicating confidently and consistently.
Short-Term Marketing Support
Experienced support for thought leadership, content, social and case study projects when your team needs extra capacity or specialist expertise. Working alongside your team to shape the approach, coordinate contributors and move agreed workstreams forward, with a clear scope and timeframe.
B2B marketing strategy, narrative and short-term support
KW Collective helps B2B marketing teams set a clear direction, strengthen their communication, and bring in experienced support when capacity and resources are stretched. Flexible, focused engagements built around the work you and your marketing team need to move forward.
You Will Be Working With:
Lizzy Knights-Ward
You’ll work directly with Lizzy Knights-Ward, combining senior marketing experience with a collaborative, practical approach. Each workstream is shaped around your priorities, your team and the resources available, with clear recommendations and support that helps you put them into practice.
Lizzy keeps strategy clear and practical, with a focus on how to make it happen: what needs doing, who needs to be involved and how to move the work forward.
"Her effectiveness in managing complex, cross-functional marketing campaigns made her a ‘go to’ for some of our biggest programs."
Senior Marketing Leader | Linkedin
“Lizzy did a great job working with our team to deliver a valuable but not over-engineered session, making suggestions for how to proceed when we weren't sure exactly what we needed.”
CMO | Thallo
“I really enjoyed our collaboration, and I’m sure our paths will cross again!”
SVP B2B Marketing | TEG
Get In Touch
Looking for strategic direction, a clearer narrative or short-term support for your team? Get in touch to discuss the work you have in mind.
Experienced
More than 15 years’ experience across platform, agency and brand-side marketing. Since forming KW Collective, she has worked with B2B clients such as LinkedIn, Thallo, Banijay, PhotoRoom, Uberall, and The Economist Group.
Trusted
Lizzy has held senior roles at LinkedIn, Google, Hootsuite and WPP, and supported global brands across technology, climate, broadcasting and publishing.